A strategic guide to using analytics for sales force effectiveness and decision-making.
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A strategic guide to using analytics for sales force effectiveness and decision-making.
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Written by more than 20 thought leaders from ZS Associates, Inc., The Power of Sales Analytics shares strategic insights, pragmatic advice, and illustrative case studies and approaches for using analytics to support sales force decisions and drive results. The authors describe how leading companies have successfully used analytics to improve key sales force effectiveness drivers such as customer targeting, sales process design, sales force size and structure, territory design, talent management,...
What's Inside
will contain mild spoilers
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