A guide to reverse innovation, showing how companies develop products in emerging markets for global distribution.
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A guide to reverse innovation, showing how companies develop products in emerging markets for global distribution.
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"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countri...
What's Inside
will contain mild spoilers
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Minor focus on global economic strategies and cultural adaptation.
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