A deep dive into product differentiation strategies in competitive markets.
Owned
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Owned
A deep dive into product differentiation strategies in competitive markets.
About
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Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
What's Inside
will contain mild spoilers
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