A guide to quantitative analysis in business, focusing on data-driven strategies.
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In previous chapters we have concentrated on techniques or models involving single values that are known with certainty. Examples of these are break-even analysis and linear programming, which we looked at in Chapter 2, and the Economic Order Quantity model featured in Chapter 3. In break-even analysis the revenue per unit, the fixed cost and the variable cost per unit are in each case a specified single value. In linear programming we assume that both profit per unit and resource usage are cons...