A groundbreaking 1923 guide to public relations, exploring mass persuasion and crowd psychology in democratic society.
Owned
No reviews yet
Owned
A groundbreaking 1923 guide to public relations, exploring mass persuasion and crowd psychology in democratic society.
About
Details
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psych...
What's Inside
will contain mild spoilers
Romance & sex
AI
No romantic or sexual content present.
Violence & gore
AI
No violence or gore depicted.
Profanity
AI
No profanity or strong language present.
Substance use
AI
No substance use depicted.
LGBTQ+ Rep.
AI
No LGBTQ+ representation present.
Religious content
AI
No religious themes present.
Magic & witchcraft
AI
No fantasy magic or witchcraft depicted.
Occult / demonology
AI
No real-world occult content present.
Political content
AI
Central focus on public relations, mass persuasion, and shaping societal opinions.
Self-harm / suicide
AI
No self-harm or suicide themes present.
Abuse & suffering
AI
No abuse or suffering themes depicted.
Other
AI
No information found.